Understanding Strategic Management

Understanding Strategic Management

4.11 - 1251 ratings - Source

This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.Clearly, where an organizationa#39;s capabilities are seen to be paramount in the creation of competitive advantage it will pay attention ... For example, Toyotaa#39;s much admired manufacturing system manages inbound logistics in the form of excellent material and ... This is backed by marketing and sales through advertising and dealership networks, and service through the use of guarantees and warranties.

Title:Understanding Strategic Management
Author: Anthony Henry
Publisher:Oxford University Press, USA - 2008

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