The Entrepreneur's Manual

The Entrepreneur's Manual

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A management consultant's guide to converting an idea into a successful business, explaining techniques for finding lucrative markets and products, attracting financing and top-notch personnel, and all other essential areas of marketing and salesCAMEO 16-1: THE ASSUMPTIVE TECHNIQUE There is a very famous story of the time Fred Clarkson and a used car salesman (who published a best seller on sales techniques) sat on a panel to answer college studentsa#39; questions on sales as a profession. ... In asking the 6 (who had obviously made poor purchases) why they had agreed to buy a $5 bill for $10, all 6 stated that they knew it was a pooranbsp;...

Title:The Entrepreneur's Manual
Author: Richard M. White
Publisher: - 1977

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