Strategic Copywriting

Strategic Copywriting

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Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.One of these firms is Metro Creative Graphics, Inc., New York, which was founded in 1910. Since that time Metro Creative Graphics, Inc., has purchased Stamps- Conhaim or SCW, Inc., another creative newspaper advertising service, and has anbsp;...

Title:Strategic Copywriting
Author: Edd Applegate
Publisher:Rowman & Littlefield - 2005

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