Promotion--products, Services, and Ideas
result of logical reasoning and are socially defensible, they are considered rational motives. ... priced relative to comparable makes, and can be expected to provide years of dependable service, the motives inducing the purchase are rational. ... Thus a consumer who has been accustomed to cooking the family meals in a traditional gas or electric oven may decide to purchase a microwave oven.
| Title | : | Promotion--products, Services, and Ideas |
| Author | : | William M. Kincaid |
| Publisher | : | Merrill Publishing Company - 1985-01-01 |
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