No B.S. Direct Marketing

No B.S. Direct Marketing

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan a€” from marketing master Kennedya€”delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultantsa€”all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in a€™ordinarya€™ businesses including retail stores, restaurants, and sales.I might put a freestanding insert about idea #1 in half a daya#39;s newspapers, and FSI (free standing insert) about idea #2 in the other half. ... Use different versions of your name (Dan Kennedy; Dan S. Kennedy; Daniel Kennedy; etc.) ... People like my friend Brian Kurtz at Boardroom sell millions of dollars of health-related a€œ curea€ books and newsletters by direct mail, spend tens of millions of dollars mailinganbsp;...

Title:No B.S. Direct Marketing
Author: Dan S. Kennedy
Publisher:Entrepreneur Press - 2013-04-01

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