Market Research and Analysis

Market Research and Analysis

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An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone a Belding.An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone aamp; Belding.


Title:Market Research and Analysis
Author: Lyndon O. Brown, Ph.d., Dr Lyndon O. Brown Ph. D.
Publisher:Wildside Press LLC - 2008-05-30
ISBN-13:

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