Marken verbinden!

Marken verbinden!

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Aaker, David A. (Building Strong Brands 1996): Building Strong Brands, London 1996. Aaker, Jennifer L. (Brand Personality 1997): Dimensions of Brand Personality, in: Journal of Marketing Research, Jg. 34., Nr. 3, S. 347-356. Aaker, Jenniferanbsp;...

Title:Marken verbinden!
Author: Natalie Neumann
Publisher:BoD – Books on Demand - 2010

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