Managing global marketing
to Volvo truck customers. VTCa#39;s European dealer network included approximately 400 dealers and 800 service points. Almost all dealers were independent, although a few were Volvo-owned. All dealers were dedicated a that is, they soldanbsp;...
| Title | : | Managing global marketing |
| Author | : | Kamran Kashani |
| Publisher | : | Pws Pub Co - 1992-03 |
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