Management internationaler Dienstleistungen
Dieses Buch fasst neuartige und aktuelle Problemfelder, LApsungsansActze und Erfahrungsberichte aus dem Bereich des internationalen Dienstleistungsmanagements zusammen. Neueste ForschungsansActze werden ebenso prAcsentiert wie das Know-how von Top-FA¼hrungskrAcften aus der Unternehmenspraxis.Because each organ- izational unit focuses on its own products, too many messages are generated. These mes- sages ... The following example can highlight the difficulties Volvo CE was facing with product- oriented communication.
| Title | : | Management internationaler Dienstleistungen |
| Author | : | Marco A. Gardini, H. Dieter Dahlhoff |
| Publisher | : | Springer-Verlag - 2004-11-29 |
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