Introduction to Business Research Methods

Introduction to Business Research Methods

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Introduction To Business Research Methods discusses a new philosophy in corporate research a€“ one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features a€” Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services a€” Coverage of research issues/Internet applications throughout the bookCobranded cards from fuel companies, mobile companies likeAirTel and ICICI bank, bank and airline industries like Citibank ... This means credit cardbecomes apartof monthly expenditure itemof card holders for travelling, shopping to paying anbsp;...

Title:Introduction to Business Research Methods
Author: S. Shajahan
Publisher:Jaico Publishing House - 2014-01-04

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