International Place Branding Yearbook 2011

International Place Branding Yearbook 2011

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.RESEARCH DESIGN AND MEASUREMENT We use the latest gaming technology, a PlayStation 3 game, Midnight Club: Los ... In the instructions, no information was given regarding the name of the game, only that a#39;You are now goinganbsp;...


Title:International Place Branding Yearbook 2011
Author: Frank Go, Robert Govers
Publisher:Palgrave Macmillan - 2011-09-29
ISBN-13:

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