From Big Data to Big Profits: Success with Data and Analytics

From Big Data to Big Profits: Success with Data and Analytics

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Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analyticsThe world of financial services has become all too familiar with data breaches of credit card numbers. ... take hold, new opportunities arise for the fraudulent interception of sensitive transactional data.8 The extensive credit card breaches at Target and Home Depot in 2013 highlight many ... 6 Alistair MacDonald, a€œ Member of Canadaa#39;s Irving Family Plans Personal-Data Exchange, a€ blogs.wsj. com, August 5, anbsp;...


Title:From Big Data to Big Profits: Success with Data and Analytics
Author: Russell Walker
Publisher:Oxford University Press - 2015-07-01
ISBN-13:

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