Elite MBA Programs at Public Universities

Elite MBA Programs at Public Universities

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Business education programs should practice what they preach: applying the principles of strategic analysis to play to their strengths and develop distinctive offerings that attract the most profitable qcustomersq--in this case, students, faculty, and the communities and institutions that support them financially. With the costs of private MBA programs skyrocketing, public universities--which operate out of the spotlight of the Harvards and Whartons--have a tremendous opportunity to distinguish themselves as centers of innovative, high-quality education. Mimi Wolverton and Larry Penley conducted extensive research to identify the qualities of those public institutions across the country--from the University of Washington to Georgia Tech--that have successfully established competitive advantages, generally through a combination of cost leadership, differentiation, and focus. The book features 12 in-depth case studies, written by senior representatives from the respective schools. They offer unique insights into the strategies they employed--from developing strategic alliances with local businesses and complementary departments to establishing online and overseas courses. The result is a fascinating peek behind the scenes at the most innovative MBA programs, as well as a rich canvas for observing the principles of strategic management in action.FACULTY RESEARCH PRODUCTIVITY AT THE MAYS BUSINESS SCHOOL The faculty of the Mays MBA program are ... The Department of Finance has had published research selected as the best paper by the Financial Managementanbsp;...

Title:Elite MBA Programs at Public Universities
Author: Mimi Wolverton, Larry E. Penley
Publisher:Greenwood Publishing Group - 2004-01-01

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