Cases on Managing E-Services

Cases on Managing E-Services

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qThis book lays the theoretical foundations for understanding e-services as well as provide real life cases of e-servicesq--Provided by publisher.The adoption of direct banking services. Journal of Marketing Management, 13, 791a€“811. Loudon, D.L., aamp; Della Bitta, A.J. (1993). Consumer ... Zeithaml, V.A., Bitner, M.J., aamp; Gremler, D.D. (2002a). Services marketing (3rd ed.). New York:anbsp;...

Title:Cases on Managing E-Services
Author: Scupola, Ada
Publisher:IGI Global - 2008-10-31

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